Why Local Readings Can Help Grow Your Audience
When you’re an author, it’s easy to focus on digital promotion like websites, social media, and email lists. But one of the most powerful (and often overlooked) ways to connect with readers and grow sales is through local book readings at libraries and community centers.
These events don’t just sell books; they build relationships. And relationships are what keep readers coming back for more.
Why Local Readings Matter
Unlike online ads or social media posts, book readings create a face-to-face connection. Readers get to hear your words in your voice, ask questions, and learn more about your inspiration. That personal experience leaves a lasting impression and often leads to a signed book going home with them.
Libraries and senior/community centers are especially valuable venues. They draw audiences who are curious, engaged, and eager to learn. For many, attending a reading is not just entertainment, but a way to connect with ideas and people in their community.
Another benefit? Offering to donate a copy of your book to the host venue. Leaving a signed copy in their library or community center collection extends your reach long after the event ends. It shows goodwill, provides continued visibility, and keeps your story available to future readers.
My Experience with When The Road Narrows
When I began sharing my upcoming novel, When The Road Narrows, I found that local library and senior center readings opened doors I hadn’t imagined.
At these events, I read passages from the book and discussed the themes of love, loss, self-doubt, self-discovery, and redemption. Because the story is set in the 1980s amid political conservatism, the Cold War, and the AIDS crisis, many in the audience connected deeply either through their own lived experiences or through the universal themes that resonate across generations.
The result? Not only were books purchased on the spot, but attendees often shared the event with friends and family, expanding the circle of readers beyond those in the room. Some even invited me back for other programs, creating a ripple effect of visibility and interest. By donating a copy of When The Road Narrows to each venue, I also ensured that future readers could discover the story even if they hadn’t attended the event.
Tips for Making Readings Work for You
If you’re an author looking to boost your own book sales, here are a few takeaways from my journey:
• Start local. Reach out to your nearby library, senior center, or community hub. They’re often eager to feature local authors.
• Tell your story, not just your book’s story. Share what inspired you to write, the challenges along the way, and why the themes matter to you.
• Engage the audience. Leave time for Q&A—people love the chance to connect directly with an author.
• Bring copies to sell (and sign). Nothing beats the personal connection of a signed book.
• Donate a copy to the venue. This small gesture provides lasting exposure and demonstrates appreciation for their partnership.
• Promote before and after. Use your website, email list, and social media to announce events and share photos or highlights afterward.
Final Thought
Local readings may seem small compared to a big online campaign, but they can make a big impact on your book sales. More importantly, they remind us why we write in the first place: to share stories, spark conversations, and connect with people.
For me, sharing When The Road Narrows at libraries and senior centers has not only boosted visibility and sales, it’s created unforgettable moments with readers—moments that go far beyond the page. And by leaving behind a donated copy, I know the story will continue to find new readers in the future.
